I would like to welcome you to my twentieth SEO tip of the day; here I will discuss the meaning of “White Hat” SEO.
SEO is a very young industry and search engines are still developing, as search algorithms become more standardized and complex SEO techniques change to adapt to changing rules set forth by Google. White Hat SEO techniques that are seen as legal by Google and are not in violation of the rules; Black Hat SEO techniques are SEO tricks that have been deemed illegal by Google and the use of which will get your site penalized and perhaps even banned from Google. Current White Hat SEO techniques are things like, blogging, social media, social bookmarking, creating quality content on your site, on page optimization such as use of Meta tags… There are many other legal things that you can do in order to improve your rankings, and these change all the time, additional what is White Hat today may become Black Hat tomorrow or in a few years, (for example, “link building” a widely used strategy of many SEO’s is to attain results is now seen as a Black Hat SEO technique, and websites that utilize this strategy are likely to get punished or even banned altogether from Google). You should keep up on the latest SEO best practices, and if you outsource your SEO to an SEO firm you should ask them if they use any Black Hat techniques b/c if they do they can get your site penalized and you will pay the cost.
Another useful White Hat SEO strategy is blog optimization, if you have a question about this or anything else related to SEO please leave your comments here and someone will respond shortly.
